Puerto Vallarta News
Puerto Vallarta News

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sayulita pueblo magico

Sayulita formally receives Pueblo Màgico title

Mexico’s Secretary of Tourism, Enrique de la Madrid Cordero, was on hand in Sayulita to unveil the Pueblo Màgico plaque to the city at a special ceremony.

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11 Responses
    1. All Pueblos Màgicos are about attracting more tourism, that is the entire purpose. It’s managed by the Ministry of Tourism for a reason. Cities apply for the status in exchange for their promise to maintain the real Mexican feel of their towns. This status means that Sayulita will not see the same fate as Puerto Vallarta, beaches lined with condos and resorts and the city square hosting McDonalds, Burger King, and Starbucks. This allows the federal government to promote Pueblo Màgicos to those tourists who do not desire the sterilized tourism experience. It’s great to know that at least one town in our area has a chance to keep its Mexican roots while all the other towns have sold out to foreigner interests. If they can attract more tourism dollars while not selling out their country, more power to them, Puerto Vallarta should have made that commitment 50 years ago.

    2. Yeah, it is very rare that a beach town is given the title of Pueblo Magico. I was a bit surprised at Sayulita, not because I don’t think it’s a nice place, but because these titles started as a way to highlight Mexico as more than just a beach destination.