sayulita pueblo magico

Sayulita formally receives Pueblo Màgico title

Mexico’s Secretary of Tourism, Enrique de la Madrid Cordero, was on hand in Sayulita to unveil the Pueblo Màgico plaque to the city at a special ceremony.

The secretary said that Sayulita now has a responsibility to maintain an attractive destination for national and international tourists and to promote Mexico as a safe and friendly destination.

As the secretary led the unveiling of the plaque and official appointment of Pueblo Màgico in Sayulita, he said that Sayulita is the sixth largest international tourist destination to be honored with the title Pueblo Màgico.

The federal official reiterated that tourism in the first three years of his administration delivered excellent numbers that reached 23.4 million foreign visitors to Mexico in 2012, and increased to 31 million by 2015.

Currently Pueblos Màgicos in Mexico receive $6 billion pesos annually in tourism revenue.

After the ceremony in Sayulita, the secretary visited Puerto Vallarta, an area that has seen a 13.1% increase in tourism compared to last year. While in Puerto Vallarta, the secretary participated in the inauguration of Fiesta Americana Grand Hotel.

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11 Responses
    1. All Pueblos Màgicos are about attracting more tourism, that is the entire purpose. It’s managed by the Ministry of Tourism for a reason. Cities apply for the status in exchange for their promise to maintain the real Mexican feel of their towns. This status means that Sayulita will not see the same fate as Puerto Vallarta, beaches lined with condos and resorts and the city square hosting McDonalds, Burger King, and Starbucks. This allows the federal government to promote Pueblo Màgicos to those tourists who do not desire the sterilized tourism experience. It’s great to know that at least one town in our area has a chance to keep its Mexican roots while all the other towns have sold out to foreigner interests. If they can attract more tourism dollars while not selling out their country, more power to them, Puerto Vallarta should have made that commitment 50 years ago.

    2. Yeah, it is very rare that a beach town is given the title of Pueblo Magico. I was a bit surprised at Sayulita, not because I don’t think it’s a nice place, but because these titles started as a way to highlight Mexico as more than just a beach destination.