Avocados From Mexico (AFM), the number-one selling avocado brand in the U.S., takes an epic dip into a major American moment this season with their first-ever appearance in the 89th Annual Macy’s Thanksgiving Day Parade® in New York City. AFM’s float debut builds on its recent announcement to return as the first-ever fresh produce brand to advertise during professional football’s biggest game, solidifying its stake as a pop culture trailblazer in the produce category.
On Thanksgiving Day, the “Always in Season” favorite will fiesta through the streets of NYC in a life sized cafe equipped with extra helpings of guac and rock sensation, Daughtry in tow. But the brand’s adventure kicks off long before the iconic Macy’s Thanksgiving Day Parade® route through NYC.
Avocados From Mexico is inviting fans to help jumpstart its road trip from Mexico to NYC in a fun, interactive digital promotion and sweepstakes. Beginning midnight on November 19th through Thanksgiving Day, the brand is calling fans to help fuel their journey by tweeting #MacysParade and #AvoTracker which includes a chance to win a $1,000 Macy’s gift card. Visit www.avotracker.com to follow the Avocado From Mexico’s float on a virtual, interactive map and discover iconic landmarks along the way.
“We are thrilled to heat up the 89th Annual Macy’s Thanksgiving Day Parade this year and invite people across the country to welcome their favorite fruit as a delicious and nutritious holiday addition,” said Alvaro Luque, president of Avocados From Mexico. “This has been a huge year of firsts for the brand, from our foray into football and advertising’s biggest night, to helping launch Partnership for a Healthier America’s (PHA) newest health initiative, FNV, our goal is to share AVO-love every season in fresh, unexpected ways.”
There are few places on Earth where avocados grow all year long, but such is the case in the Mexican state of Michoacan, where Avocados From Mexico bloom. Unlike other growing regions, Avocados From Mexico are in season year round. Their good fats and cholesterol free traits make them perfect to enjoy in fun, nutritious and unexpected recipes during Thanksgiving, holiday parties and even football season.
The 89th Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in all time zones.