Puerto Vallarta, Jalisco – In a significant step towards advancing the Vallarta Facade project, a diverse group of stakeholders, including neighborhood representatives, property owners, businesspeople, merchants, specialists, and involved actors, convened on Wednesday to approve a proposal for chromatic color palettes. These palettes will be applied to the facades of properties and businesses within Puerto Vallarta’s Historic Center, marking the beginning of an extensive effort in rescue, conservation, and beautification of the area.
The meeting, led by interim mayor Francisco José Martínez Gil and the City Council’s Director of Tourism and Economic Development, Christian Preciado Cázares, concluded with the agreement to implement a range of variations and shades selected for the palettes. The primary color scheme revolves around terracotta tones for dust covers, frames, and moldings, with white as the predominant color for entire facades. This decision allows residents and property owners some flexibility in choosing from the approved shades.
Mayor Martínez Gil emphasized the goal of achieving aesthetic harmony within the city center, a characteristic feature of this popular tourist destination. He expressed gratitude to all participants for their cooperation in reaching a consensus and moving forward with the visual and urban enhancement of the Historic Center.
Director Preciado Cázares announced that the proposal would be presented to the full City Council for inclusion in the Municipal Image and Identity Regulations. This inclusion would ensure compliance across all businesses and properties in the designated area. Additionally, a campaign will be launched shortly to inform residents and property owners about these new agreements, measures, and actions. The campaign aims to encourage the beautification of facades, particularly focusing on the nearly 250 abandoned premises and homes.
Preciado Cázares also highlighted that the current administration has already begun improving the façade of the municipal presidency building, applying one of the newly approved terracotta tones. This initiative will continue across the main municipal buildings, setting a precedent for the rest of the Historic Center.
Jimena Odeti, the creator of the five harmonious palettes, elaborated on the design, which includes various combinations of monochromatic colors derived from terracotta. These combinations balance the light spectrum, saturation, temperature, and contrast, providing a cohesive aesthetic. Odeti mentioned the collaboration with the Benjamin Moore company to match the selected tones and ensure each color has universal codes for those who prefer to purchase materials from different suppliers.
The meeting saw participation from a wide array of representatives, including associations, colleges of architects, the Union of Urban Estates, urban image experts, and officials from Urban Development and Environment, Registry and Licenses, Inspection and Regulations, and Tourism and Economic Development departments. These participants provided valuable insights and opinions on the proposed color palettes and other aspects contemplated in the municipality’s Image and Identity Regulations.
This collaborative effort marks a significant stride towards enhancing Puerto Vallarta’s Historic Center, aiming to preserve its charm while promoting a visually appealing environment for residents and visitors alike.
Puerto Vallarta, Jalisco – In a significant step towards advancing the Vallarta Facade project, a diverse group of stakeholders, including neighborhood representatives, property owners, businesspeople, merchants, specialists, and involved actors, convened on Wednesday to approve a proposal for chromatic color palettes. These palettes will be applied to the facades of properties and businesses within Puerto Vallarta's Historic Center, marking the beginning of an extensive effort in rescue, conservation, and beautification of the area.
