Samantha Frachey of Grupo Lomas cautions against a rate war in Cancún, citing risks to the destination’s value as hotel occupancy drops up to 15 percent.
As hotel occupancy in Cancún sees a noticeable decline, one of the destination’s most prominent tourism executives is warning the industry against slashing prices in response—arguing that such a move could damage the long-term value of the region’s hospitality market.
Samantha Frachey, vice president of the Council and CEO of Grupo Lomas, says occupancy is down between 10 . . .
