In 2023, the vacation home market in Mexico experienced a notable decrease in sales due to a combination of high demand and a slowdown in construction. According to Gene Towle, general director of the consulting firm Softec, approximately 15,399 vacation homes and apartments were sold across the country's 15 main markets last year, marking a 21.28% annual contraction from the 19,568 units sold in 2022. These homes, on average, were priced at $280,000.