Puerto Vallarta is usually marketed to outsiders. This time, it is part of a program aimed inward. Jalisco’s 2026 social tourism plan offers free outings for qualifying residents and places the beach city alongside Pueblos Mágicos, Costalegre, and other destinations the state wants more locals to experience. For readers who follow Vallarta through hotel numbers and cruise arrivals, that shift says something larger about who tourism is supposed to serve.
Puerto Vallarta News
