Puerto Vallarta prepares for another record-breaking year in tourism

The Puerto Vallarta Tourism Board has announced that preliminary occupancy rates for the destination’s hotels show a 4% increase in tourism arrivals as compared to 2016 when the destination had its most successful year in hotel occupancy since 2008 with an 80% occupancy rate.

“2017 looks to be another record year for Puerto Vallarta with the first two months of the year already showing positive numbers and per our hotels’ data, this February, Puerto Vallarta will be receiving the highest number of visitors for the month since 2008,” said Agustín Álvarez Valdivia, Director of the Puerto Vallarta Tourism Board, as he presented the latest news from the destination at this year’s Gala Vallarta-Nayarit which took place on February 8 and 9.

The tradeshow is Puerto Vallarta’s largest trade event with the participation of international and local travel industry members which this year included representatives from Air Canada, Air Transat, American Airlines Vacations, Apple Vacations, Best Day Travel, Book it, Delta Vacations, Expedia, Gran Plan Aeroméxico, Priceline.com, Southwest Vacations, Sunwing Vacations, West Jet Vacation and others.

“The mood was very positive, US and Canadian buyers were optimistic and we are looking forward to continuing our successful track of annual growth in arrivals as reported every year since 2008,” said Alvarez Valdivia.

In January, Puerto Vallarta hotels reported occupancy levels over 90% and the airport reported and 6.1% increase in national arrivals and 9.9% increase in international arrivals. This is in part due to the new flight between Milwaukee and Puerto Vallarta with Norwegian Airlines. February should have similar numbers with another new flight with Southwest which as of this week connected Oakland with PRV.

The Director cautioned that Puerto Vallarta and the tourism world is vulnerable to many outside elements such as the exchange rate and political climates around the world and the Board would not decrease its work. “We have to continue to work as if we were in crisis mode. We must continue working towards an increase in arrivals. Because of this we have developed a strategic work plan with our promotions and public relations departments and contracted agencies that is proactive in our promotion of the destination and ensures we are part of the success the destination is currently having.”

Part of the board’s plans includes an increase in presence in emerging markets for Puerto Vallarta, including Europe, South America and Mexico.

Alvarez Valdivia said that part of the success Puerto Vallarta has had is because of the successful promotional and results-focused Vallarta-Nayarit campaign which has opened new flights to the destination from cities Around the World and the award-winning relationship between the Tourism Board, the Puerto Vallarta OCV, headed by Miguel Andres Hernandez, the City of Puerto Vallarta and the State of Jalisco. The active partnership has attracted numerous events to the city as well as attracted numerous investments in hotel infrastructure and the airport and cruise port which both continue to report a continuous increase in arrivals to Puerto Vallarta.

Additional information on Puerto Vallarta is available at www.visitpuertovallarta.com

https://www.instagram.com/p/BRD3ZOzBVeR/?tagged=puertovallarta

The Puerto Vallarta Tourism Board has announced that preliminary occupancy rates for the destination’s hotels show a 4% increase in tourism arrivals as compared . . .

Follow Us On Google News | Get Our Newsletter



Trending News on PVDN

  • real estate puerto vallartaHow safe is it to buy real estate in Puerto Vallarta? Jalisco’s Real Estate sector at risk: AMPI Warns Informality threatens Jalisco's booming real estate market. AMPI urges mandatory professional standards to protect consumers and secure investor trust. The president of AMPI Guadalajara, Karen Julieta Correa Cabrales, has raised alarms over the high level of informality in the region's real estate market. She warns that this lack of regulation is jeopardizing both consumer security and…
  • cancunCancún Ranks as Worst Tourist Destination of 2025 According to Google Reviews A recent survey of nearly 100,000 Google reviews has tagged Cancún as the most disappointing tourist city of 2025. The Daily Mail study examined feedback from the world’s 100 busiest destinations and found that 14.2 percent of Cancún’s reviews were negative—the highest share recorded among all cities analyzed. That mark put Cancún two full percentage…
  • protest puerto vallarta trumpUS Citizens Abroad to Protest Trump’s Immigration Raids in Puerto Vallarta U.S. citizens residing abroad are set to hold a peaceful demonstration in Puerto Vallarta on June 14 to protest recent anti-immigrant raids in Los Angeles and to defend the U.S. Constitution and rule of law. The march, organized by the grassroots group No U.S. Kings Day and supported by Democrats Abroad Costa Banderas, aims to…
  • cjngLos Chapitos and CJNG Form Supercartel to Control Mexican Drug Trade Los Chapitos and the CJNG form an unprecedented alliance, escalating cartel violence and drug trafficking threats across Mexico. A new alliance between Los Chapitos, the faction controlled by the sons of Joaquín "El Chapo" Guzmán, and the powerful Cartel Jalisco Nueva Generación (CJNG) has alarmed authorities and analysts, potentially reshaping Mexico’s criminal landscape. The partnership,…
  • don-balde-killed-chiapas-border-operationDon Balde killed in Chiapas border operation Don Balde killed during a June 8 operation by the Pakal Reaction Force in Las Champas, Chiapas, ending his role as founder of the Chiapas-Guatemala cartel and CJNG collaborator. On Sunday, June 8, in the commercial border zone of Las Champas, Frontera Comalapa in Chiapas, elements of the Fuerza de Reacción Inmediata Pakal shot and…
  • Tropical Storm Dalila MexicoTropical Storm Dalila Mexico Will Bring Heavy Rains to Nine States Tropical Storm Dalila Mexico is set to form off Guerrero’s coast by June 14, unleashing heavy to very heavy rains in Michoacán, Guerrero, Oaxaca and triggering alerts across nine states. The National Water Commission (Conagua) has issued a tropical storm watch as the area of low pressure designated “Four-E” gains organization off the southern coast…
  • 5-de-diciembre-puerto-vallarta-neighborhoodAmerican tourist dies in fall at Hilton Hotel in Puerto Vallarta A 20-year-old tourist from Indiana died after falling from a balcony at the Hilton Hotel in Puerto Vallarta. Authorities are investigating the incident. An American tourist died Sunday afternoon after falling from a balcony at the Hilton Hotel in Puerto Vallarta, a popular resort located in the city’s south hotel zone. Authorities confirmed the victim…
  • cancun-sargassum-arrival-cleanup-effortsCancun sargassum arrival prompts cleanup efforts on beaches Tourism in Cancun faces challenges as the Cancun sargassum arrival brings tons of seaweed ashore, but authorities ramp up cleanup with barriers, machinery and 7,500 meters of booms to keep prime beaches clear. Despite a record influx of sargassum, local officials and private operators in Cancun are intensifying cleanup operations to preserve the city’s beach…
  • crime-sceneItalian Tourist Dies After Falling at Sayulita Rental Property Sayulita, Nayarit – Early on Tuesday, June 10, 2025, an Italian tourist identified as 37-year-old Giacomo “N” died after plunging from an upper floor of a vacation rental in the pueblo mágico of Sayulita, in the municipality of Bahía de Banderas. Emergency services pronounced him dead at the scene, where he was found in the…
  • no kings dayU.S. Citizens in Puerto Vallarta to hold “No Kings Day” Protest Today U.S. citizens in Puerto Vallarta will join a global “No Kings Day” protest today, denouncing Trump’s immigration raids and defending democratic norms. U.S. citizens residing overseas will gather today in Puerto Vallarta to participate in a global “No Kings Day” protest against President Donald Trump’s immigration enforcement actions, particularly recent raids in Los Angeles, organizers…
Scroll to Top