Puerto Vallarta will seek to put its name in the Guinness Book of World Records with the “largest number of coffee drinkers simultaneously”, for which 10 thousand people, between locals and tourists, are expected to participate on December 16, 2017.
Coffee will be an important ally for the promotion of Puerto Vallarta in this marketing stunt that will promote Puerto Vallarta nationally and internationally.
At present, the record is held by Germany, with 8,162 people in 2009, so the Mexican tourist destination will try to break that record.
The news was announced at a press conference by Carlos Arceo, organizer, who said: “Guinnes book is the second most popular book after the Bible, so we want Puerto Vallarta to be there.”
This event is being announced with 9 months in advance for planning and promotion for Puerto Vallarta, in addition so that the Tourism Trust of Puerto Vallarta will be giving all the support.
According to information provided by the Network of Journalists of Mexico, to make a good promotion, the event will need to make use of social networks, currently more than 12 million people visit the Facebook page of Guinness Record, 14 million visit website, and they have 50 thousand followers in Instagram, “we want the 10 thousand Vallartenses and tourists who will be participating to use social media to help get the new out”, said Carlos Arceo.
The Guinness Book of Records has more than 3 million books sold in 22 languages and distributed in 100 countries.