Promotional images of Puerto Vallarta often depict the iconic Senora de Guadelupe Church and the stunning sweep of the Bay of Banderas.
What tourism officials also want visitors to experience are the destination’s boutique properties tucked away in the hillsides and along the beaches.
“Boutique hotels are an important part of Puerto Vallarta’s hotel offerings because they offer our guests the opportunity to experience the destination in a unique setting,” said Rolando Miravete, director of the Puerto Vallarta Tourism Board.
“Puerto Vallarta is proud to continue its legacy as a Mexican pueblo, and these properties and their many personalities embrace that idea,” he said.
While the bulk of Puerto Vallarta’s 22,000 hotel rooms are located in all-inclusive resorts and luxury hotels, there are between 250 and 300 rooms in more intimate properties of 50 units or less.
One of those boutique properties is the Hacienda San Angel, perched on the hills of the Conchas Chinas zone on the southern boundary of town. The hacienda was a wedding gift from Richard Burton to his second wife, Suzy Hunt, in 1977.
Another of note is the Hotel Rosita, which opened in 1948 and is Puerto Vallarta’s oldest hotel. It is located on the Malecon near the Naval Museum and the city’s original lighthouse.
By contrast, there’s the bright pink Hotel Catedral and the Posada de Roger hacienda-style hotel, both located in the artistic, funky Zona Romantica section of town.
“Puerto Vallarta’s occupancy factors have been very positive across all types of properties. Occupancies are expected to be higher at year’s end as compared to the past three years,” Miravete said.