The Riviera Nayarit Convention and Visitors Bureau and M. Silver – A Division of Finn Partners, their public relations agency for North America, received the coveted Gold Award conferred during the prestigious HSMAI (Hospitality, Sales and Marketing Association International) Adrian Awards.
The award was for the Public Relations category, specifically for the “Riviera Nayarit on Discovery Channel’s Nikon Birding Adventures” program, which aired in 2013 and 2014.
Only one thousand candidates from more than 30 countries were invited to participate, out of which only 248 received the Gold Award. The Riviera Nayarit was the only Mexican destination to receive this recognition from the association that qualifies the best campaigns in the Public Relations, Digital Marketing and Advertising industries for the past 58 years.
“It’s a great honor to win the Gold on this occasion, a feat that points to the excellent collaboration between the Riviera Nayarit CVB and M. Silver. At the end of the day, what’s most important is that these Public Relations campaigns achieve their objectives; receiving these awards undoubtedly confirms their excellent results,” commented Marc Murphy, Managing Director of the Riviera Nayarit CVB.
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This Gold HSMAI Adrian Award is the first gold but the third award in general for the destination, as the Riviera Nayarit took the Silver HSMAI Adrian Award in 2009 and the Bronze HSMAI Adrian Award a year ago.
The Riviera Nayarit CVB’s Public Relations Department recently coordinated a new film production headed by James Currie, producer and host of the “Discovery Channel’s Nikon Birding Adventures,” the motive behind the award received this past February 23rd in New York City.
These actions help the Riviera Nayarit continue to position itself among the top destinations in the world.