When purchasing items at OXXO chains around Mexico, shoppers are asked if they would like to round up their centavos. That money is used to fund charities nationwide with a majority of recipients being women, children, and the elderly.
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This week the OXXO Corporation delivered over $182,000 pesos ($12,000 USD) to System for Integral Family Development (DIF) in Puerto Vallarta. The organization said the money would be used in its programs focusing on the care of the elderly in the community. A benefactor will be Casa de Día helping shelter elderly people, and several area senor organizations.
The check was presented in a small event organized at DIF with the attendance of the Municipality Senor Choir, OXXO Executives, local business leaders, and local people who have been helped through the DIF program.