Its full name is San Francisco, but everyone lovingly calls it "San Pancho:” an ancient fishermen's village that stands out as much for its natural beauty as for its artistic offer, so much so that it's known as the Cultural Capital of the Riviera Nayarit.
San Pancho is a magnet for tourists as well as domestic and international artists who, in many cases, have gone on to become residents of or frequent visitors to this quiet town with its cosmopolitan, artistic, and multicultural ambiance. There's no doubt this is the dream destination of many when they think . . .