Puerto Vallarta News

Tequila boom rooted in traditional farming techniques

A growing thirst for tequila from New York to Tokyo has made the sale of the drink into a multibillion-dollar industry, but its production remains rooted in centuries-old methods of farming using hand tools and packs of mules.

Mexico’s western state of Jalisco is the heartland of the tequila industry, where ‘jimadores,’ the farmers of the agave cactus from which the spirit is distilled, have worked the fields for generations. “I am so proud to be a jimador, we are the first in the chain of the tequila …

Read Full Story

More Tequila stories on PVDN

There is 100% chance of Tequila rain, thanks to Mexico

Agave shortage give Mexican tequila makers a headache

Tequila industry boosts arrival of international tourists to Mexico