Puerto Vallarta, Mexico – In its inaugural month of January, Mexicana Airlines reported completing 160 flights, transporting 12,424 travelers, as detailed by the Federal Civil Aviation Agency (AFAC). This marks the company’s initial steps since launching on December 26. However, the airline utilized only 43% of its Boeing 737-800 capacity, averaging 77 passengers per flight, below its full 180-passenger potential.
Reports highlighted several operational challenges faced by customers, including underbooked flights, issues with online check-in, and insufficient staff presence at Felipe Ángeles International Airport (AIFA) to assist passengers. Further, the Mexicana website frequently encountered technical issues, and there were instances of route offerings being abruptly canceled, leading to ticket refunds.
Rogelio Rodríguez, a specialist in Air and Space Law at UNAM Law School, emphasized the distinction between military and commercial aviation operations, suggesting that Mexicana should adopt a more aggressive commercial strategy beyond relying on governmental decrees and collaborations. He underlined the importance of customer service and the necessity for Mexicana to engage actively with the tourism sector and private entities.
Juan Carlos Machorro, an aeronautical law expert, voiced concerns over Mexicana’s low fare strategy and initial occupancy rates, indicating potential financial challenges and a slower than anticipated market acceptance. He warned that negative customer experiences could deter future business and tarnish the airline’s reputation.
Despite launching with ambitions, Mexicana faced setbacks from the outset, including a less-than-full inaugural flight redirected from Tulum to Mérida due to adverse weather conditions. The airline currently serves 17 destinations, aiming to establish a solid market presence.
However, aviation analyst Juan Antonio José criticized the airline’s market approach and planning, suggesting the initial passenger numbers might not accurately reflect market demand, potentially inflated by travel obligations for government or military personnel.
Both Rodríguez and José argue that while new airlines may initially operate at a loss to build market share, sustainable long-term strategies are crucial for success. Rodríguez warned that without a focus on passenger satisfaction and operational efficiency, Mexicana could face difficulties, especially with potential changes in government policy and subsidies affecting the airline’s financial stability and competitive edge.
Puerto Vallarta, Mexico - In its inaugural month of January, Mexicana Airlines reported completing 160 flights, transporting 12,424 travelers, as detailed by the Federal Civil Aviation Agency (AFAC). This marks the company's initial steps since launching on December 26. However, the airline utilized only 43% of its Boeing 737-800 capacity, averaging 77 passengers per flight, below its full 180-passenger potential.
