Puerto Vallarta, Mexico – This week, acts of violence against domestic animals in Puerto Vallarta shocked residents after a video surfaced showing a horse being dragged by a truck through the streets of the Bobadilla neighborhood. The incident has sparked widespread outrage among the community, with calls for justice and action against the responsible individual.
The distressing footage, captured by a local home’s surveillance camera, depicts a pickup truck dragging a horse, inflicting severe skin injuries. The video, along with images of the suffering animal, quickly went viral on social media, leading to an outpouring of anger from locals and animal rights advocates. Many users condemned the act of cruelty and demanded swift intervention by the authorities.
Witnesses to the scene have reported that a neighbor confronted the driver of the truck, who reacted aggressively. The altercation escalated as the driver abandoned the horse and sped away. Since then, the whereabouts of the horse have remained uncertain, with no confirmation of whether the animal has received care or attention from local authorities. Residents are now urging the municipal government to take immediate steps to protect the horse and hold those responsible accountable.
Despite efforts by concerned citizens to share the license plate number of the truck on social media, there has been no official statement or update from Puerto Vallarta’s authorities. The silence from local officials has only fueled public frustration as calls for an investigation into the incident grow louder.

Rising Concerns Over Horse Welfare in Puerto Vallarta and Banderas Bay
This incident comes amidst broader concerns about the treatment and welfare of horses in Puerto Vallarta and the surrounding Banderas Bay region. Sociedad Animal AC, a local animal welfare organization, highlighted this growing issue in a statement released earlier this week. The group’s message, voiced by animal advocate Amelia Fuentes, sought to raise awareness about the increasing number of horses suffering from neglect and poor treatment, especially those used in the region’s bustling tourism industry.
Fuentes explained that some horses have been seen collapsing from apparent dehydration and lack of care, particularly in Bucerías, Nayarit, where horses are often spotted roaming the streets in search of food. Sadly, these animals sometimes resort to eating garbage, further compromising their health. According to Fuentes, while some of these horses have owners, their basic needs are frequently overlooked.
“It is vital that those responsible for these horses understand their responsibility. Horses are living beings that experience pain, fatigue, joy, and stress, just like any other animal,” said Fuentes. She emphasized that caring for horses requires a financial commitment, noting that the cost of feeding them can range from 1,000 to 1,200 pesos per month. Additionally, horse owners must invest in regular veterinary care, vitamins, deworming, tick and fly control, and proper hardware. “A horse should be bathed weekly to maintain good hygiene and prevent illnesses,” Fuentes added.
Fuentes and other activists have voiced strong criticism of the inadequate care provided to horses used in tourist activities in the bay area. They argue that these animals are often exploited for profit, with little regard for their physical condition or well-being. Sociedad Animal AC and other local organizations are now urging both tourists and residents to recognize the importance of humane treatment for these animals, and they are calling for stricter regulations and oversight.
Growing Call for Action
As the community reels from the recent acts of abuse, there is a growing call for change. Residents have turned to social media to demand accountability from local authorities, asking for an investigation into the abuse of the horse and for greater protection of animals in general. Many Puerto Vallarta residents believe that stronger laws and enforcement are necessary to prevent future instances of animal cruelty.
Animal welfare advocates also stress the importance of education in fostering a culture of respect and care for domestic animals. They encourage both locals and tourists to report any signs of animal abuse, while pushing for the city to introduce programs that promote responsible pet ownership and care for working animals, such as horses.
The incident in Bobadilla highlights the need for urgent reform and greater attention to animal welfare in Puerto Vallarta. Whether used in tourism or simply kept as pets, horses and other animals deserve adequate care and protection from harm. As the investigation into this shocking act of cruelty unfolds, the people of Puerto Vallarta continue to raise their voices in the fight for justice for the abused horse and for the improved welfare of animals across the region.
Puerto Vallarta, Mexico - This week, acts of violence against domestic animals in Puerto Vallarta shocked residents after a video surfaced showing a horse being dragged by a truck through the streets of the Bobadilla neighborhood. The incident has sparked widespread outrage among the community, with calls for justice and action against the responsible individual.