Puerto Vallarta (PVDN) – When it comes to property sales, multiple factors ranging from the property’s initial appraisal to the costs incurred from the sale, must be considered to ensure a smooth transaction.
A common challenge faced by many sellers is crafting effective property listings. It’s crucial to choose the right words to streamline the sales process.
Potential buyers can easily be deterred by inaccurate or misleading property descriptions. Therefore, it’s vital to provide a comprehensive and truthful depiction of the property that not only outlines its main features, but also utilizes compelling language to underscore its advantages.
An example of how this can be achieved is demonstrated by the Propiedades.com portal. Their publication section guides users in creating superior sales advertisements with the assistance of Artificial Intelligence (AI).
“The need to assist our marketplace users inspired our concept. Most users struggle with creating effective property descriptions. Now, with a few clicks, they can create appealing and relevant text,” explains Luis Eduardo Alcántara, a full stack developer of the portal.
Alcántara highlights the portal’s use of ChatGPT, an AI chat developed by OpenAI. This natural language processing tool is useful for streamlining and enhancing repetitive or laborious tasks, with applications in the real estate sector that range from crafting property ad descriptions to generating tools that facilitate housing searches.
ChatGPT’s language processing capability produces insightful content that mimics human writing. Its broad influence is felt across various sectors worldwide.
The tool can generate in-depth property descriptions within seconds. Initially, the portal’s posting time was about three minutes. With ChatGPT, this has been reduced by 30 seconds, demonstrating the tool’s effectiveness in streamlining user posts.
AI-optimized descriptions not only ensure proper ad composition but also offer suitable phrases to expedite the real estate listing process.
Typically, property descriptions comprise of 300 characters, often insufficient to persuade potential buyers or tenants to visit the property. AI enables users to create more comprehensive, detailed, and high-quality descriptions.
Hence, sellers, landlords, brokers, and real estate agents can automate monotonous tasks and free up time for more crucial activities, thanks to AI.
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