At the end of the first quarter of this year’s Super Bowl, millions of people will be introduced to “Avocados from Mexico”, the country’s largest importer of avocados from Mexico.
The commercial features legendary players Jerry Rice and Doug Flutie get ready for the first draft ever.
The total volume of avocados sold in the U.S. in 2005 was 802,976,829 pounds and that number jumped to 1,763,593,888 pounds in 2014.
As of 2014, AFM represented more than 60 percent of the U.S. market share, according to the company.
With this spot, Avocados from Mexico will become the first fresh produce brand to run an ad during the Big Game. The commercial is also part of a larger campaign from the brand to promote guacamole consumption as a game snack.
The Super Bowl is the most watched program each year and broadcasted worldwide where advertising can exceed more than $4 million dollars for a 30 second advertisement.
The next game, Super Bowl XLIX, will be played on February 1, 2015.
Teaser video for Super Bowl commercial by Avocados from Mexico.