Through the Foundation Fundación Mundo Cuervo, the José Cuervo Company will invest $300 million over the next 10 years in the construction of the project that will increase tourism in Tequila, Jalisco.
Juan Beckmann, President of Administration for José Cuervo, announced the plan to build a new train route connecting Tequila with Puerto Vallarta, Guadalajara and San Miguel de Allende in Guanajuato.
The project planning began three years ago and will move into phase one, the building of new hotels, shops, an event center covering three acres, including a theater.
The Fundación Mundo Cuervo is dedicated to improving the life of the people who live in the community where José Cuervo operates. The foundation assists the community through many programs including those for women and children, and addiction recovery.
José Cuervo currently manages the José Cuervo Express train between Guadalajara and the town of Tequila.