Keithley’s Korner: Texas and New Mexico views Ruidoso Downs as a Family Tradition

Keithley’s Korner: Texas and New Mexico views Ruidoso Downs as a Family Tradition

The results of a survey of customers who attended the races at Ruidoso Downs Race Track and Casino this past summer indicates that fans enjoy the racing experience.

“Most of the responders to the survey indicated that they are coming to Ruidoso to enjoy live horse racing, and that they are happy with the product,” President and General Manager Jeff True said. “As an entertainment venue rated on a scale of one to five with five being totally satisfied, we scored a 4.2 with our customers.”

The survey was commissioned by Southwest Planning and Marketing, a research company based in Santa Fe. Rachelle Howell is the owner/operator who facilitated the survey.

“We communicated with more than 1,200 people who came to the races over four weekends this summer,” Howell said. “Then, from approximately 600 people who completed the survey, we received input about their experiences at the racetrack and casino. A 4.2 is a very good score based on our experience doing these type surveys.”

The survey found that 54.4 percent of those who completed the survey and attended the races were from Texas, which indicates the amount of tourism driven to the area by racing. New Mexico residents made up 37.7 percent of those that attended the races and responded to the survey.

“We knew that our customer base was largely from Texas,” True said. “The survey told us how widespread the Ruidoso Downs appeal really is and that it covers large portions of Texas and all corners of New Mexico.”

There were other […]

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