SAN MIGUEL DE ALLENDE, Gto. — Regional Mexican music star Christian Nodal will headline the 2025 Feria de San Miguel de Allende with a concert set for September 26, fair organizers announced this week. The performance is being billed as one of the event’s biggest draws, with producers promising a large-scale stage production that matches the energy of Nodal’s arena shows.
The announcement is already generating buzz among fans and the tourism sector, with the city expecting an uptick in hotel bookings and restaurant reservations ahead of the performance. For San Miguel de Allende, a UNESCO World Heritage site known for its colonial architecture and vibrant arts scene, securing Nodal signals the fair’s growing ambition to attract audiences from across Mexico and beyond.
Organizers Promise a Big Production
Though specific details on the concert setup remain a closely guarded secret, organizers have described the show as a “gran producción” that will stand out even among the fair’s high-profile events. The venue will be outfitted to host thousands, ensuring both local residents and out-of-town visitors can experience the performance.
Past fairs have included notable national acts, but Nodal’s booking represents one of the most commercially significant in recent years. Combined with the fair’s traditional offerings—artisan markets, parades, cultural exhibitions, and culinary stands—the concert is expected to be a centerpiece of the celebration.
A Career That Redefined Regional Mexican Music
Christian Nodal rose to fame in 2017 with his hit “Adiós Amor” and has since become one of the leading figures in regional Mexican music. Known for pioneering the mariacheño style—a fusion of mariachi and norteño—he has won multiple Latin Grammy Awards and amassed a loyal fan base across the Americas.
His performances are known for blending intimate ballads with high-energy crowd favorites, making him a versatile live act. For fans, the chance to see Nodal in the intimate yet culturally rich setting of San Miguel de Allende adds an extra layer of appeal.
Visiting San Miguel de Allende for the Fair
Where to Stay: Book early. Popular options include boutique hotels in the historic center, colonial-style B&Bs, and nearby vineyard stays. Hotels like Casa de Sierra Nevada and Dos Casas offer luxury, while budget travelers can find charming guesthouses on the city’s outskirts.
Getting There: The closest airports are Querétaro International (1 hr) and Bajío International in León (1.5 hrs). Buses from Mexico City and Querétaro run daily to San Miguel’s central terminal.
What to Eat: Don’t miss local dishes like enchiladas mineras and chiles en nogada. For casual fare, try street food stalls in the Jardín area, or enjoy rooftop dining at Luna Tapas Bar for sunset views.
Getting Around: The historic center is walkable. Taxis and rideshare services like DiDi are available for trips outside the core, including vineyard tours and hot springs.
Travel Tip: Late September weather is mild, but evenings can be cool—bring a light jacket for outdoor concerts and fair events.
Why the Fair is a Draw for Visitors
The Feria de San Miguel de Allende is held every September, coinciding with the city’s patron saint celebrations and Mexico’s Independence Day festivities. Beyond the music, the event offers a snapshot of Guanajuato’s cultural identity: traditional dances, equestrian shows, and food stalls serving regional specialties like enchiladas mineras and guacamayas.
For travelers, attending the fair is also a chance to explore the city’s cobblestone streets, boutique hotels, and rooftop bars with panoramic views of the Parroquia de San Miguel Arcángel. The mild late-September weather makes it ideal for strolling through the markets or taking day trips to nearby vineyards and hot springs.
Local tourism operators are advising visitors to book accommodations early, as hotels and short-term rentals often sell out well in advance of the fair’s most popular events.
About the Feria de San Miguel de Allende
The Feria de San Miguel de Allende is an annual celebration blending traditional Mexican culture with modern entertainment. The event features concerts, artisan markets, culinary showcases, and parades, all set against the city’s historic backdrop.
Held every September, the fair draws thousands of visitors from across Mexico and abroad, making it one of Guanajuato’s most anticipated cultural events.
