Mexico is seeing a clear shift in tourist behavior in 2025, with more visitors gravitating toward its cultural assets. New figures from the Ministry of Tourism show that the country’s museums and archaeological sites are drawing larger crowds, signaling a stronger demand for experiences tied to history, identity, and heritage. The head of the ministry, Josefina Rodríguez Zamora, reported that from January to June 2025, Mexico’s museums registered 6 million visitors, a 22.2 percent increase...
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