Some women want to sit in his lap, others are appalled by his "hipster" look. One thing's for sure, a department store's fashionable "Mr. Claus" is heating Christmas up in Mexico.
The upmarket Palacio de Hierro has caused a social media storm since its slimmed-down version of Santa Claus appeared on giant billboards across the mega-city.
Mr. Claus' long white beard is recognizable, but his high cheekbones and stylish burgundy coat are the mirror opposite of the jolly, plump Santa in the red suit.
On Twitter and Facebook, the reactions have been more "ha-ha-ha . . .
