Cancún tourism diversification expands beyond beaches to water parks, cultural sites, religious tours and nightlife to tackle sargassum challenges and keep visitors engaged.
Cancún’s iconic beaches have long drawn sun-seeking travelers from around the world. This summer, however, an influx of sargassum seaweed threatens that draw. To keep visitor numbers strong and protect local businesses, the Benito Juárez City Council and the Government of Quintana Roo have rolled out a tourism diversification strategy that shifts the spotlight from the shore to a wider array of attractions.
