Cancún firefighters join lifeguards in a sargassum cleanup Cancún effort at Playa Coral to protect beaches, marine life and the city’s tourism image.
Members of the Heroic Cancún Fire Department rolled up their sleeves this Tuesday for a major sargassum cleanup Cancún effort at Playa Coral, in the third phase of the hotel zone. The action formed part of the #TodosContraElSargazo campaign, a citywide push to keep Cancún’s beaches clean, safe and welcoming for both visitors and locals.
Firefighters and lifeguards worked side by side, using shovels, rakes and wheelbarrows to haul away thick mats of sargassum that had drifted ashore. Over several hours, they cleared meters of coastline, exposing the white sand and blue water that draw tourists from around the world.
Protecting Cancún’s tourism image
Sargassum blooms have posed an annual challenge for the Riviera Maya. When left on the shore, decomposing seaweed can emit foul odors, damage coastal ecosystems and hide debris that threatens swimmers’ safety. The buildup also tarnishes Cancún’s reputation as a top beach destination—an outcome local authorities are keen to avoid.
“We know this phenomenon impacts all sectors of the city,” said Captain José Martínez of the Cancún Fire Department. “That’s why we decided to act quickly.” His team’s presence highlighted a growing trend: emergency services extending their role beyond fires and rescues to include environmental stewardship.
Engaging the community
The #TodosContraElSargazo campaign invites citizens to join future cleanup events and to practice responsible beach care. Organizers urge residents and visitors not to litter, to report large sargassum deposits, and to spread the word on social media using the campaign hashtag.
“Every piece of trash we pick up today means cleaner water tomorrow,” said lifeguard coordinator María López. She noted that collected seaweed is being composted and repurposed by local farmers, turning a problem into a resource.
A continuing commitment
The Heroic Cancún Fire Department stresses that this cleanup marks the start of a season-long effort. They plan additional events at Playa Delfines on July 16 and at other vulnerable hotspots. Volunteers can sign up through the municipal environmental office or via the department’s social media channels.
By working together—firefighters, lifeguards, hoteliers and citizens—Cancún aims to stay ahead of sargassum landings and protect its beaches year-round. Clean, safe shores not only benefit tourism but also safeguard marine wildlife and public health.
As sargassum season continues, authorities will monitor coastal conditions and deploy rapid-response teams when needed. The message is clear: preserving Cancún’s natural treasures takes more than tools and manpower—it takes community spirit.
With its blend of action and awareness, the #TodosContraElSargazo campaign showcases how a city can unite to defend both its environment and its economy. Cancún’s fire department stands ready to lead the way.
