Discover the rigorous steps and community efforts required to earn Pueblo Magico status, from infrastructure and heritage inventories to citizen committees and technical reviews.
Earning the Pueblo Magico title demands far more than scenic streets or an old church. Since 2001, Mexico’s Federal Ministry of Tourism has held towns to strict standards that combine heritage preservation, planning capacity and genuine local commitment. Only communities that clear every hurdle—from formal tourism offices to citizen-run committees—win this coveted status.
Stage one: building the foundationCommunities begin by . . .
