Puerto Vallarta News

Puerto Vallarta News

Tequila boom rooted in traditional farming techniques

A growing thirst for tequila from New York to Tokyo has made the sale of the drink into a multibillion-dollar industry, but its production remains rooted in centuries-old methods of farming using hand tools and packs of mules.

Mexico’s western state of Jalisco is the heartland of the tequila industry, where ‘jimadores,’ the farmers of the agave cactus from which the spirit is distilled, have worked the fields for generations.

“I am so proud to be a jimador, we are the first in the chain of the tequila industry, without us there is no tequila,” said Mario Perez, a 39-year-old jimador.

But the popularity of tequila has driven a worsening shortage of the agave, while some of the younger generation shun what was once a highly respected job.

“In the old days to be a . . .

Read Full Story

Related Posts

puerto vallarta mayor

Petition seeks recall of Puerto Vallarta Mayor Munguía

A new Change.org petition urges a recall of Puerto Vallarta Mayor Luis Ernesto Munguía amid...
mexico birth certificates

Foreigners Obtain Mexican Birth Certificates in Fraud Scheme

Mexican officials uncovered a corruption ring that issued legitimate-looking Mexican birth certificates to foreigners, now...
El Estúpido arrested in CDMX

US Arrests Over 1,000 Sinaloa Cartel Suspects in 43-Day Sweep

US authorities arrested 1,041 Sinaloa cartel and 856 CJNG suspects across the country in 43...
purple snail

Oaxaca honors last purple snail dyers to save ancient art

A handful of Mixtec elders in Oaxaca keep alive a millennia-old craft of milking sea...