The mango season in Mexico will start pretty soon. Generous Land is a family company that grows mangoes in the Mexican regions of Nayarit and Sinaloa. Their season begins in late May or early June, and they work with Kent and Ataulfo varieties.
Patricia Marquez, from Generous Land, said she was continuing a tradition as both her grandparents and the family of her partner, Francisco Salazar, were mango producers. This new generation has taken over the company and expanded its scope more than ever, thanks to innovations and to the export of excellent quality fruits.
“We are very focused in Europe, which demands premium quality. We also sell in Japan, and a little in Canada and in Mexico,” said Patricia Marquez.
“Generous Land is known for offering premium quality fruits. We work according to the requirements made by customers.”
The company also has other products in its portfolio, such as Hass avocados and berries, all of which have a premium quality: “We have a very specific niche market that demands high quality products. Fortunately, we have a very good relationship with our customers and have forged long-term business relations. We deliver our product in perfect conditions and always try to do the best for our business partners,” Patricia continued. “We try to innovate in our presentations and introduce new products into the market, we are always looking for something innovative for our different markets,” she added.
Patricia said that the prices of their airfreight were very competitive, because of the extraordinary quality of their products, their innovative packaging, and the company’s proximity to airports, which allow them to have an excellent value. This distinguishes Generous Land from its competitors.
Regarding the near future Marquez stated: “We are preparing the Ataulfo and Kent mango season. We are also promoting the Ataulfo variety in Europe, as it is not consumed that much in that market. However, it is a success in Canada, so we expect to be able to introduce it in this market. The Kent mango is our specialty,” she said. The company expects it will be a good season and it is quite thrilled about its box’s new presentation, which Patricia described as very attractive. She said she expected volumes would triple thanks to the development of a much larger plant to better meet demand.
However, she said, “nobody can predict if there will be adverse weather conditions; up until now we expect it will be a very good season.”
The recent Fruit Logistica in Berlin has also contributed to her optimism. According to Patricia, these kind of fairs are “the best opportunity to get new customers and consolidate the ones we already had.”
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