Six months after the Mexico Tourism Board rebranded Puerto Vallarta and the Riviera Nayarit as Vallarta Nayarit in its marketing campaign, it appears that the strategy is playing well among domestic and North American wholesalers.
The $43.5 million campaign launched in September with two TV spots highlighting the Vallarta Nayarit region on the Pacific coast and the other promoting Mexico City as a leisure destination. A third spot showcasing the Yucatan came later.
In addition to the federal budget, more than $10 million in federal, state and regional funds was specifically earmarked for rebranding Vallarta Nayarit in the U . . .
