Puerto Vallarta, Jalisco – Puerto Vallarta is expected to outshine Cancun in hotel occupancy rates during the second long weekend of 2024, according to the latest estimates from the Federal Secretariat of Tourism (Sectur). As Mexico gears up for the holiday period from March 15 to 18, commemorating the birth of Benito Juárez, the nation’s coastal and urban destinations are poised for a significant influx of tourists.
Sectur’s projections suggest an economic uplift from tourist service consumption, amounting to approximately 48,381 million pesos. Amidst this anticipated surge, Puerto Vallarta stands out with an expected hotel occupancy rate of 84.5%, marginally higher than Cancun’s forecasted 83.4%. This shift in preference marks a significant moment for the coastal city, known for its stunning beaches and vibrant cultural scene.
Other popular beach destinations such as Los Cabos, Tulum, and Mazatlán are also expected to show strong occupancy rates, contributing to the national economic benefit. Meanwhile, city destinations like Querétaro and Puebla are set to experience healthy occupancy, albeit at lower percentages compared to their coastal counterparts.
The expected national hotel occupancy rate across Mexico for this long weekend stands at 66.1%, a slight increase from the 65.8% recorded during the same period in 2023. This increment underscores a gradual recovery in the tourism sector, buoyed by an influx of both national and international visitors. Specifically, the tourism agency forecasts an arrival of 1,647,000 tourists to hotels, indicating a 4.1% recovery from the previous year. Notably, national tourists are predicted to constitute 77.5% of hotel stays, with the remainder being international visitors.
The lodging industry alone is anticipated to generate an income of 4,667 million pesos, highlighting the significant impact of tourism on the country’s economy. Additionally, alternative accommodations such as family homes, second houses, and collaborative economy platforms like Airbnb are expected to host nearly two million national tourists, further illustrating the diverse preferences among travelers.
As Puerto Vallarta prepares to welcome a surge of visitors, the local economy stands to benefit significantly from the increased occupancy rates. The comparison with Cancun, traditionally seen as Mexico’s premier tourist hotspot, underscores the shifting dynamics within the country’s tourism industry. With its unique offerings and hospitable ambiance, Puerto Vallarta is firmly establishing itself as a preferred destination for both domestic and international tourists.
As the long weekend approaches, both locals and businesses in Puerto Vallarta are gearing up to ensure that visitors experience the warmth, beauty, and hospitality that the city is renowned for. This period is not only a testament to Puerto Vallarta’s enduring appeal but also a beacon of recovery and growth for Mexico’s tourism sector as a whole.
Puerto Vallarta, Jalisco – Puerto Vallarta is expected to outshine Cancun in hotel occupancy rates during the second long weekend of 2024, according to the latest estimates from the Federal Secretariat of Tourism (Sectur). As Mexico gears up for the holiday period from March 15 to 18, commemorating the birth of Benito Juárez, the nation's coastal and urban destinations are poised for a significant influx of tourists.
