Puerto Vallarta made significant strides in bolstering its tourism brand in European markets during its participation in the recent International Tourism Fair (FITUR) in Spain, according to Luis Antonio Villaseñor Nolasco, General Director of the Puerto Vallarta Tourism Trust (Fidetur). The event, one of the most important international tourism fairs of the year, provided a platform for the destination to reconnect with global partners and explore opportunities to restore direct flights from Europe, a key priority given the current tourism landscape.