On August 26, 2014 over 150 people gathered on the pier of Puerto Vallarta to take the ALS Ice Bucket Challenge. The event was to raise awareness of ALS and donations for Familiares y Amigos de Enfermos de la Neurona Motora AC, a Mexico City-based non-profit organization dedicated to finding a cure and control for Amyotrophic Lateral Sclerosis (ALS).
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.
It’s one of the most successful awareness campaigns that has ever run online, with people from Giselle Bundchen to George W. Bush to Bill Gates taking part.
The ALS Ice Bucket Challenge has raised almost $US100 million ($A106.8 million) for people suffering with the condition better known as Lou Gehrig’s Disease since it kicked off in late July.
At the Ice Bucket Challenge in Puerto Vallarta, Carlos Gerard Guzman, Puerto Vallarta’s Director of Tourism, challenged the cities of Guadalajara (Mexico), Palm Springs (California) and Toronto (Canada) to accept the friendly south-of-the-border challenge to create a video and support the charitable efforts. As of late, the three challenged cities have remained silent on the challenge.
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