PUERTO VALLARTA (PVDN) — Marcelo Alcaraz, a renowned hotel businessman, has raised concerns over the potential dip in foreign tourism in the coming months. The peso’s current strength, which impacts American tourists’ profitability, combined with the recent insecurity alerts for the state of Jalisco issued by the U.S. government, poses challenges to the local tourism sector.
Despite the promising start to the year, Alcaraz notes that the summer season presented its fair share of fluctuations. “The summer had the particularity of being seasonal, with some steep ups and downs, especially on weekends,” said Alcaraz. He emphasized that while last year’s second half saw a burst of travelers eager to escape after the pandemic, this year sees a more regular travel pattern.
In preparation for the potential decrease in occupancy, the iconic Rosita Hotel, which celebrates its 75th anniversary this year, is utilizing the months of September and October for renovations, maintenance, and staff training. “It is expected that the decrease in occupancy will not be as drastic as in previous periods and that a constant flow of tourists will be maintained,” commented the general manager of the Rosita Hotel. This will enable the hotel to manage its expenses, particularly workforce payments, and prepare for the upcoming season.
Nevertheless, Alcaraz remains optimistic about Puerto Vallarta’s allure for tourists. He highlighted the city’s unparalleled offerings, including its pleasant climate, stunning natural attractions, a unique combination of mountains and sea, diverse activities, and unmatched hospitality. As a testament to its rich history and commitment to service, the Rosita Hotel, which opened in 1948, stands as the city’s first formal hotel at the start of the boardwalk.
With the continued dedication of the tourism sector to adapt and evolve, Puerto Vallarta is poised to face these challenges head-on and continue welcoming tourists from around the world.
