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Día de Muertos blends Indigenous tradition and Catholic observance. Families build ofrendas with photos, candles, pan de muerto, and cempasúchil to welcome loved ones home. In Puerto Vallarta, the city layers parades, art installations, and concerts onto that core tradition.
Most activity concentrates Oct 31 through Nov 2. The Malecón and the Romantic Zone host parades, giant catrinas, and altar routes. Neighborhood groups stage their own altars and walks. Cemeteries fill with flowers and quiet visits.
The week draws heavy tourism. Hotels run near capacity; the mix of domestic and international visitors shapes where money lands. Crowds peak in late afternoons and evenings. Restaurants and taxis feel the surge first; weekday mornings stay calmer.
Our coverage follows schedules, permits, vendor rules, and how all of this affects daily life—prices, traffic, noise, and what residents want from the celebration.
