The San Blas Hotel and Motel Association (AHMSB by its acronym in Spanish) launched its latest promotional campaign, “All To Be Discovered,” a series of strategies that show the new image of the Riviera Nayarit’s most historic microdestination.
The presentation was led by Doris Vázquez, the president of the AHMSB, who said: “the promotion of the destination, assisting tourists, attending to our partners, and liaising with the three levels of government, other institutions and business sectors are among the objectives of this association.”
The new domain www.sanblasrivieranayarit.com will host all the information on what to do, where to stay, events and everything waiting to be discovered in San Blas. Visitors can also find tour information, maps, blogs, videos, links to social media and a media kit for the press.
The objective is to showcase the port’s natural surroundings, its gastronomy and its colonial past. Check out the official video here: http://sanblasrivieranayarit.com/video-oficial/.
“We deserve a better San Blas and we’re working towards it,” declared Betty Vázquez, Culinary Ambassador for the Riviera Nayarit. “To be in front of a microphone and be on national television right now gives me a great opportunity—every time I talk about San Blas I speak with pride and love for my hometown.”
“I’d like to emphasize how the Riviera Nayarit Convention and Visitors Bureau has dedicated itself to promoting not only the many attractions of Banderas Bay but also of all of Nayarit,” added Doris Vázquez. “I’d like to publicly thank them for their unflagging support.”
The project is operated by Estudio Alterna, which seeks to implement the latest international tendencies in tourism marketing while improving the user experience and content management.