Mexico Tourism News - Latest Industry Updates and Insights

Puerto Vallarta edged to a new 2025 record with 6.265M visitors, steady occupancy, and higher airport and cruise traffic.

Jalisco drew about 1.6M winter-holiday tourists, up 4%. Puerto Vallarta also rose 4% as new US and Canada flights lifted demand.

Los Cabos ended 2025 with 7.5 million air passengers, reflecting sustained demand and intensifying pressure on roads, water and housing.

Playa del Carmen rolled out La Ruta del Mar, a sea-focused cultural route with activity maps, aiming to boost identity and sustainable tourism.

Jalisco expects double-digit tourism gains in 2026, driven by the World Cup and ITB Americas, with Puerto Vallarta in the mix.

GAP says Puerto Vallarta’s airport handled 6.9M passengers in 2025, up 2.1%, boosted by new routes and a bigger terminal in 2026.

Puerto Vallarta drew 315,000+ holiday visitors, generating 2.241B pesos and 87% average hotel occupancy, outpacing last season.

INAH’s 2026 price update lifts entry costs at Tulum, Cobá and more, while Mexicans and residents often keep discounted rates.

Puerto Vallarta opens 2026 with a triple-ship day and 24 January calls, bringing nearly 9,000 passengers and a boost for local businesses.

A new ASIPONA ferry now links Puerto Vallarta to Yelapa in about 90 minutes, starting Jan. 6 with Tuesday, Thursday, and Saturday runs.

Cabo Pulmo tourism projects remain in limbo after federal suspensions, as legal challenges and permit questions keep decisions pending.

Quintana Roo opened 2026 at 88.3% hotel occupancy—about 600,000 guests—after a holiday week packed with flights and cruises.

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