Puerto Vallarta (PVDN) – Jalisco’s Tourism Secretary, Vanessa Pérez Lamas, has urged Mexico’s Ministry of Environment and Natural Resources (Semarnat) to swiftly regulate beach umbrella rental vendors in Puerto Vallarta in order to protect the area’s public spaces and maintain the destination’s competitiveness.
Pérez Lamas emphasized the importance of preserving public spaces and order, inviting federal authorities to take proper care of the beaches, which fall under their jurisdiction. Although she has not received formal complaints from hoteliers or business owners, the Tourism Secretary is aware of the issue faced by overcrowded beaches, where umbrella rental vendors monopolize the limited space available, hindering locals and tourists from using their own umbrellas or forcing them to rent from these vendors.
The Tourism Secretary vowed to continue pushing for the proper maintenance of federal areas. Alejandro Torres Magaña, the director of the Puerto Vallarta Hotel and Motel Association, previously spoke about the seriousness of this issue, stressing the need for regulation as the influx of vendors obstructs tourists’ sea views and causes dissatisfaction.
Arturo Dávalos Peña, the General Director of Beach Tourism, highlighted that many individuals from other cities exploit holiday periods to profit from umbrella rentals without proper authorization, mistreating tourists and tarnishing the destination’s image.
Luis Eduardo Ferrer, a condominium building administrator near Mismaloya, expressed frustration over the growing number of umbrella rental vendors, calling it an invasion and a sign of disrespect towards both tourists and local residents seeking to enjoy the beach.
Raúl Rodríguez Rosales, Semarnat’s delegate in Jalisco, acknowledged that during his 11-month tenure, no permits for umbrella rentals on Puerto Vallarta beaches have been updated, allowing vendors to monopolize the available space.
Puerto Vallarta (PVDN) - Jalisco Tourism Secretary urges Semarnat to regulate beach umbrella vendors in Puerto Vallarta to protect public spaces and maintain competitiveness . . .
