“We believe that it is urgent to implement a real Tourist Culture in Puerto Vallarta and return to the levels of employment in the service sector that we had before 2008,” said Rodolfo Pacheco, Board Member of the Hotel Association, during World Tourism Day.
“While it is true that the Vallarta-Nayarit campaign has brought an 18% increase in international tourist arrivals between January and June 2014, this does not mean we are where we want to be in terms of international or national tourist arrivals.”
It is essential to continue promoting and advertising Puerto Vallarta as a top tourist destination to continue our growth.
Pacheco says it’s not just advertising and getting people on an airplane to Puerto Vallarta, but it’s also the experience we offer the tourist once they have arrived. We need to offer world-class services and experiences that can only be found in Puerto Vallarta, with the world’s friendliest people.
He said it’s essential that the service industry, including the taxi services, transportation, hotel staff, tour operators, restaurants, bars, nightclubs, and other service providers ensure they play a part in making our tourist “fall in love” with Puerto Vallarta, not just vacation.
In short, he stressed, that everyone is responsible for generating a good or bad tourist experience in our area.
“The fact of implementing a real tourist culture will bring better job security and a stronger economy for the people of Puerto Vallarta.”