Canirac Puerto Vallarta-Bahía de Banderas has launched a Club Canirac pilot program built around discount cards for affiliated restaurants and partner businesses.
The program was announced on Monday, June 8, as an internal benefit for restaurant owners already tied to the chamber. About 110 affiliated restaurants could take part in the first regional network.
The card is not being offered as a public diner discount card at this stage. It is meant for Canirac members, who can use it at participating businesses while the chamber tests the system.
How the card works
Each Club Canirac card carries two QR codes. One opens the list of participating restaurants and their discounts. The other shows benefits from partner businesses connected to the program.
Canirac Puerto Vallarta-Bahía de Banderas president Martha Parra Vargas said restaurants in the pilot will offer at least 10 percent off. Some may add a drink, dessert, or other in-house benefit, depending on each business.
“The Club Canirac card is intended to help each other,” Parra said in Spanish. “When you belong to a chamber, the goal is to build a guild, to be together, to work as a team, to do networking.”
The card costs 70 pesos and is described as a recovery fee for printing and operations. During the first phase, each participating member may buy up to four cards.
Members are expected to sign an agreement when receiving the card. That gives the chamber a way to keep the pilot controlled before deciding whether to expand it.
A restaurant network across the bay
The program covers a restaurant market that extends beyond the Jalisco state line. Puerto Vallarta and Bahía de Banderas share diners, workers, suppliers, delivery routes, tourists, and weekend traffic, especially along the hotel zones, Marina Vallarta, the Romantic Zone, Nuevo Nayarit, Bucerías, and nearby beach towns.
The chamber’s national directory lists Martha Leticia Parra Vargas as president of the Puerto Vallarta delegation. Canirac’s national portal says Mexico’s restaurant industry generates 2.4 million direct jobs and represents 12.2 percent of all businesses in the country.
The local restaurant sector has been looking for ways to keep tables moving beyond the strongest holiday weeks. Vallarta Daily recently covered how Puerto Vallarta restaurants are courting World Cup visitors tied to Guadalajara’s 2026 matches, while the site’s Puerto Vallarta Food and Restaurant News hub tracks openings, festivals, and restaurant-sector updates.
Parra said the pilot began in Jalisco and has already drawn interest from Canirac Guadalajara. A public version could come later, if the member program works.
