More Taxes on Tourists in Mexico: New Cruise Passenger Tax Proposed by Federal Government Could Harm Puerto Vallarta

Puerto Vallarta, Mexico — The Florida and Caribbean Cruise Association (FCCA) has expressed serious concerns over Mexico’s recent proposal to implement a $42 immigration fee for cruise ship passengers. Approved by the Chamber of Deputies, the new fee threatens to make iconic destinations like Puerto Vallarta significantly less attractive to international travelers.

In a letter addressed to Mexico City President Claudia Sheinbaum, leaders from major cruise lines—including Carnival, MSC, Royal Caribbean, and Norwegian Cruises—warned that the additional charge could jeopardize “million-dollar investments” planned for tourism development across the country.

“Cruise lines are already actively considering significantly altering itineraries, which would reduce the more than 10 million passengers and 3,300 cruise ship arrivals expected to visit Mexico in 2025,” the letter stated. Such alterations could have a profound impact on Puerto Vallarta, a cornerstone of the Mexican Pacific Riviera route known for its vibrant culture and picturesque landscapes.

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The FCCA estimates that the new fee could make Mexico up to 213% more expensive than other countries in the region. This substantial increase raises concerns that cruise lines may opt to bypass Mexican ports altogether, diverting tourism revenue away from destinations like Puerto Vallarta.

Local businesses and workers stand to feel the impact acutely. Cruise tourism contributes approximately $1 billion (over 20 billion Mexican pesos) in direct spending to Mexico’s economy, supports more than 20,000 jobs, and generates over $200 million (more than 4 billion Mexican pesos) in annual wages. A reduction in cruise ship arrivals could jeopardize these economic benefits.

Adding to the industry’s frustration is the lack of clarity surrounding the fee’s implementation. During a recent call with representatives from Sheinbaum’s administration, cruise line officials noted uncertainty about how the fee would be applied, especially since most itineraries for the upcoming year are already sold.

The Chamber of Deputies’ decision also eliminates a previously negotiated exemption from this payment between the government and shipping companies. This sudden policy shift has prompted cruise lines to reassess their investment and expansion plans in the region.

“The uncertainty adds further pressure on Mexico’s viability as an attractive port for the cruise industry,” the letter emphasized.

The correspondence was signed by prominent industry figures: Micky Arison, Chairman of the Executive Committee of the FCCA and Chairman of Carnival Corporation; Josh Weinstein, President and CEO of Carnival Corporation; Richard E. Sasso, President of MSC Mediterranean Shipping Company; Harry Sommer, President and CEO of Norwegian Cruise Line Holdings; and Michael Bayley, President and CEO of Royal Caribbean International.

As the situation unfolds, stakeholders in Puerto Vallarta are closely monitoring developments. The potential decline in cruise tourism threatens not only the local economy but also the broader appeal of Mexico as a premier destination for international travelers.

Puerto Vallarta, Mexico — The Florida and Caribbean Cruise Association (FCCA) has expressed serious concerns over Mexico's recent proposal to implement a $42 immigration fee for cruise ship passengers. Approved by the Chamber of Deputies, the new fee threatens to make iconic destinations like Puerto Vallarta significantly less attractive to international travelers.

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