Puerto Vallarta, Mexico – Travelers visiting Puerto Vallarta in 2025 may find themselves facing a series of new and increased fees, sparking industry apprehension and calls for greater transparency about how additional revenue will be used.
Local business representatives warn that these new charges—most notably a progressive increase in the Lodging Tax (ISH) from 3% to 5%—could place Puerto Vallarta at a competitive disadvantage. Hoteliers, who would be required to pass these costs on to guests, express concern over the timing and purpose of the proposed increases.
