Despite the summer high season, Cancún hotel occupancy remains under 75%. Officials cite sargassum growth and limited diversification as key challenges.
Despite the arrival of the peak summer travel season, Cancún is falling short of expected hotel occupancy levels, with tourism officials reporting numbers that remain well below typical high-season benchmarks. According to Juan Pablo de Zulueta Razo, Secretary of Tourism for Benito Juárez, promotional efforts have intensified, but no solid signs of a surge above 82% occupancy have been recorded.
“There are many expectations, but no . . .