Mexico to “conquer new markets” with its national beverage, tequila, with projections indicating that China will be the alcohol’s No. 2 buyer in five years, Mexican President Enrique Peña Nieto said.
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“If we all do our part, it is forecast that 10 million liters of tequila will be exported to China within five years,” the president said during the festival Monday of the Tequila Regulatory Council’s twentieth commemoration in Guadalajara, the capital of the western state of Jalisco.
Jalisco is the origin of tequila, the Mexican national beverage, which is produced using the agave plant.
“The Chinese market would be the No. 2 export market, after just the U.S. (market),” Mexican President Enrique Peña Nieto said.
Mexico sent out 70,000 jugs of 100 percent agave tequila to China in August 2013, when 15 makers of the alcohol went to the Asian nation on an exchange mission, Peña Nieto said.
The national government is working always with tequila makers to guarantee the beverage’s authenticity and ensure the denomination of origin, which has been around for 40 years, the Mexican pioneer said.
Mexico’s tequila industry sent out more than 150 million liters of the notable alcohol in 2013, “the highest figure in history,” Peña Nieto said.
“I want to recognize the success that the Tequila Regulatory Council has achieved in proudly developing this Mexican industry. Today, Mexican tequila reaches 120 countries on all the continents,” Peña Nieto said.
The Tequila Regulatory Council bestowed its Eagle in Flight award on the president for his support for the industry.