Clean label and free from claims trend in Mexico as R&D efforts intensify

Clean label and free from claims trend in Mexico as R&D efforts intensify

18 Sep 2018 — Clean label, free from and GMO-free claims continue to trend in Mexico, as the food sector enjoys strong growth, spurring strong research and development in this dynamic sector. The new product data comes as the food industry from Mexico and beyond prepares for the FoodTech Summit & Expo, which will take place next week.

“No additives/preservatives” is the top clean label claim in Mexico and has shown a 19 percent increase (CAGR 2013-2017), according to new data from Innova Market Insights. GMO-free claims are on the rise, from 2013-2017 growth in GMO-free claims have risen by 69 percent. The market analyst has also revealed an increase in organic (12 percent) and natural claims (5 percent), during this period. “No additives/preservatives” is the top clean label claim in Mexico and has shown a 19 percent increase (CAGR 2013-2017) Gluten-free is on top of free from claim, according to data, with growth of 45 percent (2013-2017, CAGR). There has been a 59 percent increase in vegan claims and a 45 increase in gluten-free claims for the same period. Innova Market Insights data also shows growth in lactose-free claims (29 percent) and 9 percent growth in vegetarian claims (CAGR, 2013-2017).

Vegan claims are growing but still a niche, says the market analyst. Bakery and dairy the most active categories in Mexico for 2017 with 11 percent of the new product launches in bakery and 11 percent of launches come under the dairy category.

The processed foods industry in Mexico is one […]


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