Dunkin’ Brands Group Inc. has signed a franchise agreement with a subsidiary of existing franchisee Sizzling Platter LLC to develop the Dunkin’ Donuts brand throughout Mexico, the company said Monday.
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Canton, Mass.-based Dunkin’ said the agreement with Murray, Utah-based Sizzling Platter calls for more than 100 Dunkin’ Donuts restaurants in Mexico City as well as an expansion in the state of Jalisco.
While details of possible cities have not been released, it’s widely expected that Guadalajara, the second largest city in the country, and Puerto Vallarta, with a large expat population, will top the list of expansion in Jalisco this year.
“There’s a significant demand for what Dunkin’ Donuts offers — high-quality food and beverages served fast and at a great value — in Mexico,” said Paul Twohig, president of Dunkin’ Donuts U.S. and Canada, and Dunkin’ Donuts & Baskin-Robbins Europe and Latin America.
Dunkin’ Donuts currently has more than 11,000 restaurants in 33 countries around the world, including nearly 8,000 restaurants in North America in Aruba, the Bahamas, Canada, Guatemala, Honduras, Panama and the United States. Its largest market in the region is the United States, where Dunkin’ Donuts currently has more than 7,900 locations. Dunkin’ Donuts restaurants in Mexico will feature the brand’s wide range of hot and iced coffees, espresso, cappuccino, lattes,teas, Coolatta® frozen drinks, bagels, muffins, croissants, donuts, and sandwiches, all served fast in friendly, convenient locations and at a great value. The brand will also offer regional menu items to cater to local tastes.
“We’re excited to bring Dunkin’ Donuts’ famous selection of coffee, baked goods and sandwiches to Mexico, along with its other delicious menu items,” said Mitch Lowe, General Counsel and Vice President of Development for Sizzling Platter. “We’re very passionate about Dunkin’ Donuts’ unique value proposition, and feel it will resonate well with guests across Mexico. We look forward to opening locations across Mexico in the coming years and making Dunkin’ Donuts a destination of choice for Mexican consumers.”
The agreement marks a return to Mexico for Dunkin’ Donuts, which had a presence in the country from 1992 to 2009, with just over 100 restaurants at its peak. The restaurants closed as a result of the termination of the franchise agreements for the locations, Scott Murphy, chief supply officer and vice president of operations for Latin America for parent Dunkin’ Brands Group Inc., said in an emailed statement.