Dunkin’ Donuts Coming to Puerto Vallarta?

Dunkin’ Brands Group Inc. has signed a franchise agreement with a subsidiary of existing franchisee Sizzling Platter LLC to develop the Dunkin’ Donuts brand throughout Mexico, the company said Monday.

Canton, Mass.-based Dunkin’ said the agreement with Murray, Utah-based Sizzling Platter calls for more than 100 Dunkin’ Donuts restaurants in Mexico City as well as an expansion in the state of Jalisco.

While details of possible cities have not been released, it’s widely expected that Guadalajara, the second largest city in the country, and Puerto Vallarta, with a large expat population, will top the list of expansion in Jalisco this year.

“There’s a significant demand for what Dunkin’ Donuts offers — high-quality food and beverages served fast and at a great value — in Mexico,” said Paul Twohig, president of Dunkin’ Donuts U.S. and Canada, and Dunkin’ Donuts & Baskin-Robbins Europe and Latin America.

Dunkin’ Donuts currently has more than 11,000 restaurants in 33 countries around the world, including nearly 8,000 restaurants in North America in Aruba, the Bahamas, Canada, Guatemala, Honduras, Panama and the United States. Its largest market in the region is the United States, where Dunkin’ Donuts currently has more than 7,900 locations. Dunkin’ Donuts restaurants in Mexico will feature the brand’s wide range of hot and iced coffees, espresso, cappuccino, lattes,teas, Coolatta® frozen drinks, bagels, muffins, croissants, donuts, and sandwiches, all served fast in friendly, convenient locations and at a great value. The brand will also offer regional menu items to cater to local tastes.

“We’re excited to bring Dunkin’ Donuts’ famous selection of coffee, baked goods and sandwiches to Mexico, along with its other delicious menu items,” said Mitch Lowe, General Counsel and Vice President of Development for Sizzling Platter. “We’re very passionate about Dunkin’ Donuts’ unique value proposition, and feel it will resonate well with guests across Mexico. We look forward to opening locations across Mexico in the coming years and making Dunkin’ Donuts a destination of choice for Mexican consumers.”

The agreement marks a return to Mexico for Dunkin’ Donuts, which had a presence in the country from 1992 to 2009, with just over 100 restaurants at its peak. The restaurants closed as a result of the termination of the franchise agreements for the locations, Scott Murphy, chief supply officer and vice president of operations for Latin America for parent Dunkin’ Brands Group Inc., said in an emailed statement.

24 Responses
  1. sorry but i dont think this is a good thing, i love pv because its old mexico for a tourist area, i love the locals baked goods, why am i selling everything and moving to pv to love in the land of mexican culture and find a dunkin donuts…sorry you all, im not happy about this…just another chain to take away from the locals

    1. Puerto Vallarta isn’t the best place to move if you want to live in the Mexican culture. Sorry, it’s just a reality. There is already pizza hut, dominoes pizza, burger king, KFC, mcdonalds, starbucks, radioshack, nike, adidas, bath and body, chilis restaurant, outback steakhouse, walmart, sams, costco, the list of American companies in Vallarta is endless. I don’t eat donuts so if they don’t open in Vallarta I won’t be sad. But what I know is if they do open it’s not going to make a difference on a cultural level. Besides, if they do open the chances of the city allowing it in old town or centro is slim to none, it would be in the north hotel zone or marina areas.

    2. true justin, but compared to other places, like cabo or mazatlan, PV seems more old style compared to those, well atleast in old town, i know they have those places and i dont go to any of them, if i want pizza i go to the corner place on the malecon, i try to stick with the locals business..it just seems like PV is becoming more like cabo and the other spots i didnt not like, i never go to the marina because of it being so americanized, i just want it to stay the way it is…just doesnt seem right, you go to mexico to get away from all of those places and they are popping up more and more

    3. I’ve lived in Puerto Vallarta for 10 years and enjoy and love the culture. I do not go into “town” very often. I try to stay closer to home, near Playa Grande. Stay away from the tourist areas and the US corporations and enjoy the lovely people. I always buy from the local tiendas. The produce is fresh, the meat is free range and always delicious and other items are reasonably priced for the locals and not a rip-off. I’m happy.

    4. True. I am rarely in the tourist zone unless I need to do work. Even then I do the work and leave. I know I live a much different life than most expats in Vallarta. When I first moved to Vallarta a decade ago I did live, work,and socialize in what I call Puerto Vallarta, USA. Several years ago I left and went to GDL for a couple of years and then came back to PV without the desire for that again. Now I live in Puerto Vallarta Mexico and it just suites me better personally.

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