This week in Mexico welcomes the fifth edition of the Hot Sale, a campaign that seeks to increase the interest of Mexicans in online shopping and e-commerce.
Eric Pérez-Grovas, president of the Mexican Association of Online Sales ( AMVO ), said that this year it aims to raise sales by 60% and hoped to achieve it because more and more people are interested in acquiring products through the internet.
“The purpose of the AMVO online sale is to help the digital economy grow in Mexico, because unfortunately it has a very low percentage of 2.0 percent, while in countries of the region it is higher, for example in Brazil it is 6.0 percent and the global average is 10 percent,” he said.
He said that the Association aims to quickly reach that 10% and the Hot Sale is a good campaign to add new digital buyers, “that the Mexican buys online and discovers that it is an easy and safe method.”
Last year, 2.9 million Mexicans purchased for the first time in electronic commerce, we want to continue making millions of Mexicans join the digital economy, he said.
Pérez-Grovas hoped to surpass last year’s sales, since in this edition will be incorporated into Shopomo, an advanced search engine that will allow the user to make faster and more personalized purchases between the participating companies and products.
In addition to this, 2018 Hot Sale participants grew, in 2017 there were at least 270 companies and this year there will be 350, coupled with the fact that it is a World Cup year and people take the opportunity to change their television and buy other products to follow closely this sporting event, he said.
The president of the AMVO explained that in the past Hot Sale, the travel category is the one that has sold the most and it is expected that this time will not be the exception; also the fashion, because Mexicans are more interested in buying clothes and shoes online, as well as electronics.
“We need the Mexicans who have not bought online to do so; AMVO studies say that once the Mexican buys online, they becomes an active buyer more than 95 percent of the time because they realize that it is very comfortable, easy and safe,” he said.
Online shoppers can visit https://www.hotsale.com.mx/ for a link to participating online retailers and offers during the Hot Sale promotion this week.
Receive the PVDN morning newsletter, exclusive content, and Whatsapp messaging for emergency alerts, by becoming a PVDN Supporter, learn more here