The XIX BMW Motoclubes Mexico International Convention took place in the Riviera Nayarit from October 15-18, 2015, thanks to arrangements made by the Riviera Nayarit Convention and Visitors Bureau (CVB) via its Groups and Events department, as well as the Nayarit delegation of Mexico’s National Trust Fund for Tourism Development (Fonatur, by its acronym in Spanish), the Government of the State of Nayarit and the Banderas Bay City Council.
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“There’s no doubt it was great decision to bring this event here because the members of the BMW motorcycle clubs belong to the Premium and Luxury segments with high purchasing power,” stated Marc Murphy, Managing Director for the Riviera Nayarit CVB. “The majority of the riders are businessmen and top executives, and now they’re in love with the Riviera Nayarit.”
Activities included a visit to the Islas Marietas, a ride from Flamingos to Sayulita returning through Punta de Mita, conferences and plenty of fun. There was also an exhibit of historical motorcycles including the first BMW ever on Mexican soil and a collection of paintings inspired by motorcycles.
“It took us almost two years of work to bring this important event here, but we finally did it and it was a success. It’s just one more example of how we can achieve so much more by working together,” said Francisco Méndez, the Fonatur delegate in Nayarit.
Over 400 riders of this prestigious brand that are members of riding clubs in Mexico, the United States, Canada and Central America met up in Mexico’s Pacific Treasure with their extraordinary motorcycles.
Major exposure via radio, TV, press and websites is an inherent part of the convention, and it happened before, during and after the event, garnering implicit publicity for the Destination.