Tlaxcala is gearing up for its most ambitious celebration yet. The Tlaxcala Fair of Fairs will run from October 23 to November 17, 2025. Organizers expect over 800,000 visitors during the 26-day event.
The fair will showcase the state’s rich traditions. It unites all 60 municipalities under one festive umbrella. Nearly every event—96 percent of activities—will be free to the public.
Federal and state tourism leaders unveiled the official program. Josefina Rodríguez Zamora, Mexico’s Secretary of Tourism, and Governor Lorena Cuéllar Cisneros announced headline attractions. “This fair preserves our culture’s essence,” Rodríguez said. “Here, you can experience folklore, gastronomy, and traditions for almost a full month.”
A robust cultural lineup will highlight regional specialties. Visitors can savor indigenous dishes like mole and tacos de canasta. They can also sample pulque, corn, and paella at dedicated festivals. Organizers hope these events will affirm Tlaxcala as a tourism benchmark.
The Tlaxcala Fair of Fairs ranks among Mexico’s top five state fairs. The Fair Board projects an economic impact exceeding 160 million pesos. More than 500 exhibitors and 3,000 indirect jobs will benefit from the influx.
Admission costs just 10 pesos for adults. Children under 1.20 meters and seniors with an INAPAM ID enter free. Wednesdays feature two-for-one deals on major rides. Free children’s rides are available Mondays and Tuesdays for school groups.
Tlaxcala Fair of Fairs
Organizers designed the schedule to highlight local talent. A free artisan market will host 120 stalls managed by the Tlaxcala House of Crafts. This initiative ensures artisans earn directly from sales.
Music and entertainment will draw crowds each evening. Headliners include Gloria Trevi, Julión Álvarez, Matisse, and Pepe Aguilar. International performances range from magic shows to dance troupes.
The fair’s location offers easy access for Mexico City visitors. At just two and a half hours away, Tlaxcala’s historic center and natural landscapes await exploration. Tourism officials urge travelers to extend their stay and discover archaeological sites and colonial architecture.
Governor Cuéllar praised Rodríguez’s leadership. She recognized the federal secretary’s efforts to elevate Tlaxcala’s profile both nationally and abroad. Cuéllar highlighted the fair’s safety measures, calling it “one of the oldest and most family-oriented celebrations in Mexico.”
In addition to gastronomy and music, the fair will feature sports tournaments, commercial exhibitions, and interactive workshops. These activities aim to engage youth and families throughout the day.
Local hotels and transport providers are already reporting high demand. Early bookings suggest the fair will exceed attendance projections. Hoteliers note that the free cultural program adds value for guests.
Tourism analysts predict the Tlaxcala Fair of Fairs will spur future investment. They expect long-term gains in community tourism and cultural preservation. The fair’s success could inspire similar events in other states.
As October approaches, residents and visitors alike are marking calendars. From pulque tastings to paella demonstrations, the fair promises something for every interest. With world-class concerts and free access, Tlaxcala aims to reaffirm its status as a leading tourism destination.