Quintana Roo is moving early to turn the World Cup into a beach-and-ball season. At the launch of a state campaign in Isla Mujeres, Governor Mara Lezama said about 40% of the 5.5 million visitors expected to enter Mexico for the tournament could come through Cancún International Airport. The pitch is clear: make Cancún the country’s “front door,” then persuade fans to stay before or after their matches. Officials are leaning on connectivity to se…
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