Quintana Roo, Mexico – Governor Mara Lezama Espinosa announced two major initiatives designed to bolster Quintana Roo tourism security during the Second Regular Session of the State Tourism Security Board. The proposals—the Quintana Roo Risk Matrix and the General Protocol for Tourist Assistance in Emergency Situations—aim to identify and mitigate threats and ensure swift, coordinated support for visitors in crisis.
The session brought together representatives from eleven key institutions across the tourism, security, and health sectors. Their shared goal is to safeguard the well-being of residents and tourists alike. By aligning state policy with the UN Tourism International Code for the Protection of Tourists, Quintana Roo reaffirms its commitment to offering a safe and welcoming environment.
Quintana Roo tourism security
Lezama Espinosa explained that the Quintana Roo Risk Matrix will systematically identify potential hazards across the state’s tourism hotspots. “This tool will allow us to spot risks whose prevention will make us less vulnerable,” she said. Prioritizing risks with unacceptable levels creates a focused roadmap for resource allocation and preventive action.
Unlike one-off emergency measures, the risk matrix embeds ongoing surveillance into the state’s tourism strategy. Officials plan to review and update the matrix regularly, ensuring it reflects emerging challenges such as health concerns, environmental threats, and social disturbances.
Emergency aid beyond cyclone season
The state already maintains a century-long culture of cyclone preparedness. The added General Protocol for Tourist Assistance in Emergency Situations expands that readiness to include earthquakes, health emergencies, civil unrest, and other unforeseen events.
Under the new protocol, emergency responders and tourism operators will follow standardized procedures. These include clear communication channels, rapid deployment of medical and security personnel, and dedicated hotlines for foreign and domestic visitors. The protocol also outlines measures for temporary shelter, psychological support, and coordination with consular services when needed.
Mayor Patricia González of Solidaridad highlighted the importance of a unified response. She noted that visitors expect more than scenic beaches and resorts—they expect peace of mind. “When tourists feel safe, they stay longer, spend more, and share their experiences,” González said. Her municipality will pilot the protocol in Playa del Carmen before extending it statewide.
A central pillar for growth
Governor Lezama Espinosa stressed that tourism security is a central pillar of the state’s new development model. By adhering to the UN code, Quintana Roo sends a clear message to the world: its doors are open, and its people stand ready.
“In Quintana Roo, we work every day to ensure that those who visit us do so with the peace of mind of knowing they are in a safe, coordinated, and prepared destination to handle any situation,” she said. “Tourism is not only our main economic activity but also our window of hospitality to the world.”
Local businesses and hotel associations have welcomed the proposals. They see them as crucial to maintaining the region’s competitive edge. Hotel operator Ricardo Méndez remarked that the risk matrix will help pinpoint areas needing infrastructure upgrades or security reinforcements.
As the state embarks on this ambitious agenda, officials will provide training workshops for municipal authorities and private stakeholders. These sessions will cover risk assessment techniques, crisis management, and communication strategies tailored to international visitors.
By weaving prevention, response, and international standards into one coherent framework, Quintana Roo aims to set a benchmark for destination safety. The new measures not only protect tourists but also reinforce confidence among investors and the local workforce.
With the Second Regular Session concluded, the state’s tourism security board is poised to move from planning to action. Quarterly reviews will track progress, and annual reports will publish findings and lessons learned. If successful, Quintana Roo will cement its position as a world-leader in destination safety and visitor care.
